Emergency.

It’s around 9:30 pm on a Saturday. I’m sipping a Sam Adam’s Cold Snap (probably my favorite beer). Like a good swath of the country, our area is on the verge of a snow emergency. At this point, I filled the car with gas, boiled eggs, made some cold pasta meals, some rice, beans, and checked the stock of milk and cereal. All good.

The batteries are charged for the flash light, as well as the batteries for the snow blower. Will it make it through several inches of snow on the driveway? Time will tell… and all this gets my mind going. How much profit is created off emergencies? The threat of catastrophe? For products? For behavior? For behaviors that create more profit, from products and services that remove worry and resolve conflict?

Shovels. Food. Seasonal Machinery. Spirituality. Assistance. Products? What is necessary?

After Covid, it seems that several services absolutely took off. Especially the “stay at home” kind. Online medical appointments, grocery pickup and delivery, pharmaceutical deliveries, even car buying on line. Was any of this a direct result of covid? When did the influx of all these damn prescription pill advertisements start on TV? For anxiety. Depression. Cancer. Psychological Disorders. Diabetes?

A marketplace?

The main argument against academia, and the pursuit of higher education is that it creates, then instills, too many questions in students. Are it’s pupils intelligently questioning the status quo and those that rely simply on “faith and confidence” in an existing system? Where does consumerism, marketing and advertisering fit in?

The culture definitely changes with every major event that occurs. Are we, as a society, recognizing this?

Edit: Off the album: This Type of Thinking Could Do Us In!

-SK

If you like this song, this is another great tune by the band. Love music always.