One of the best ways indie labels used to get bands publicity is compilation cds. Sent out as samplers, they would arrive in your mailbox along with an order, or simply in addition to a label brochure. It was a great way to introduce fans to upcoming talent.
In addition, bands (themselves) would also hand out sampler cds and cassettes at shows. Including songs from artists they were currently on tour with. Assuming you were a big enough fan of the music, going out of your way to meet the band, you were sure to be handed this freebie.
Street teams, were those people who were super fans. Fans dedicated to personally promote and spread the message. These fans were often the ones who were given 3 to 5 track discs, encouraged to pass them out to friends and others in the same “scene” (forgive me for using that characterization).
Personally, I’ve been a part/participated in all of it. Some of my favorite tunes/tracks/bands/freebies.
- Jinjer -Outlander
- Hot Water Music – Drag My Body
- Converge – All We Love, We Leave Behind
- Sister Sin – Chaos Royale
- Reverend Horton Heat – Mad, Mad Heart
- Restorations – D
Good times!